Itsu Packaging

I’ve been working with Itsu since 2020, helping to evolve and refine their packaging visuals across a wide range of products—from noodles and gyoza to plant-based mains and broths. It’s a close, ongoing collaboration that blends creativity with consistency, supporting the brand as it continues to grow across retail.

The goal is always clear: keep things vibrant, appetising and aligned with Itsu’s modern, clean aesthetic. I work closely with their team to ensure every new product sits perfectly within the range while still standing out on-shelf.

We update and refresh visuals regularly to stay ahead of trends and maintain a cohesive brand presence—shooting clean, craveable images that reflect Itsu’s ‘eat beautiful’ ethos.