Lucky Boat

This shoot was commissioned to support the launch of Lucky Boat’s home-cook range—bringing the brand’s restaurant-quality noodles into everyday kitchens.

Working alongside Curious Crab Productions and their video team, we developed a bold, flavour-forward visual style to match the campaign’s playful tone and confident messaging. The brief was all about appetite appeal—bright colour, dynamic movement, and texture that jumps off the page.

Food styling by Alice Ostan, who helped bring the wok-tossed energy and authentic feel to life across the full range of campaign assets.