M&S – Drinks

As part of my ongoing work with M&S, I shoot some of their drinks ranges—from wines and spirits to ready-to-pour cocktails and festive fizz. The aim is always to balance premium styling with approachability—creating images that feel aspirational but still accessible.

These shots are used across packaging, POS, brochures and seasonal campaigns, and often call for a mix of lifestyle setups and clean product shots. Whether it’s capturing the crisp pop of Prosecco, the glow of a spiced cocktail, or the clarity of a gin serve, the focus is on texture, light and storytelling.

It’s always a pleasure working with the M&S drinks team to elevate the mood and bring each bottle or serve to life.