M&S

Since 2017, I’ve partnered with the team at M&S on everything from Point of Sale and packaging to editorial magazines, Bags for Life, and their Christmas brochures. The scope is wide, but the goal is always the same: to create food photography that reflects the brand’s premium feel and attention to detail.

M&S has a clear, confident visual language, and over the years I’ve helped evolve that across both seasonal and year-round campaigns. Whether it’s perfectly ripe tomatoes, indulgent bakery shots or a Christmas centrepiece, the work is about making food feel fresh, aspirational and unmistakably M&S.