Subway – Food Photography

I was commissioned by Subway to help launch their new, more premium range of sandwiches and salads—a bold step forward for the brand, and a great brief to be part of.

The shoot focused on creating fresh, appetising visuals that matched the improved menu and elevated ingredients. We worked to bring a more crafted, high-quality feel to the imagery while still staying true to Subway’s accessible, everyday appeal.

It was great to see the campaign roll out across London—on billboards, in-store displays, and across digital platforms.

Created in collaboration with Pete Smith on food styling and Tony Hutchinson on props